"One Man his car and some cheese!"
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A man used to drive long distance for his career and on his long journeys he loved to munch on cheese whilst driving. He ate all kinds of cheese, anything from Edam to Port Salut, Cheddar to mozzarella, you name it, he ate it, he was the biggest lover of cheese. One day shortly after marrying his wife he was leaving to do another long trip and said to his wife I'm off to burn some rubber on the M1 and eat some cheese. From that day on his wife nick named him rubbercheese whenever she was talking about him, his work and his trips away. Then some years later he set up a design company and before he had thought of a name for the firm a friend of his recommended him to his first design job, that just happened to be for a cheese farmer! The farmer wanted to have a design for his brand new brand of cheese. The man told his wife and she said "it must be a sign" and with a cheesy grin said "Rubbercheese!"