In the early days of design before their company even had a name, Paul and Kelly took a bunch of prospective clients to lunch at the local greasy spoon, which was all they could afford back then. The place was packed and noisy and their party of 14 were seated all down one side of a long table with Paul at the top and Kelly at the far end.
When it was time for the suite course, or pudding, as the waitress insisted on calling it, Paul asked what choice there was. The concept of choice seemed lost on the waitress who said, 'It's rhubarb and custard. If you want choice I suppose you could have it without the custard.'
'Is that all there is?' Paul was aghast.
'Well, we do have a selection of cheeses,' the waitress admitted reluctantly.
Paul sighed. 'OK,' he said and turned to his nearest guest: 'It's either Rhubarb and custard or a cheese selection. Can you pass that message on along the table, please,' for they could hardly hear themselves think with all the background chatter going on.
The first guest passed the message on,' Rhubarb and custard or select cheeses. Pass it on.'
Which his neighbour did, 'Rhubarb or cheese. Pass it on.'
A few guests later it became, 'Rhubarb and cheese.'
At the end of the row Kelly was explaining to the guest nearest to her that their company didn't yet have a name.
'But you must have a name,' the guest protested.
'Well, what would you suggest?' said Kelly.
Just then her interlocutor was tapped on he shoulder to receive the message being passed down the table. 'Rhubarb cheese,' his neighbour said to him.
He wasn't sure he heard it right and turned to Kelly and said, 'Rubber cheese?'
Kelly clapped her hands together and shouted, 'Brilliant! I hope your not going to charge us for the idea.'