"Waiting for the 97 bus"
"It's not that the pizza is without flavour", Walworth Groveshrample said, explaining his woes and miseries to the newly appointed consultants. "It just has to be chewed 97 times a bite and, well it takes so long people have fallen asleep. One chap lost his expensive caps in there, swallowed them without noticing and had to wait two days before he got them back".
The newly formed advisory team, masticating for all they were worth, could recognise a hopeless case when they tasted it. They made their excuses and left picking their teeth as discretely as they could. Waiting for the 97 bus the name for their newly formed company emerged from the otherwise catastrophic meeting in the form of the principle fault of the product they felt unable to rescue.
Rubber Cheese was born